FAIRFIELD, N.J. (AB Newswire) April 18, 2019
The NPD Group has named Power XL the #1 brand in air fryers in the U.S. for the calendar year 2018.* The Power XL brand family is offered exclusively to retailers and direct consumers through leading DR marketing and strategy company Tristar Products, Inc. and includes the Power AirFryer XL and the Power AirFryer Oven as well as other brand extensions.
The Power AirFryer XL was introduced in the summer of 2016 in both 3.4-quart and 5.3-quart units. Under the tagline “enjoy your favorite fried foods – guilt-free,” the 360 degree campaign includes television media, an online website, social media presence, and distribution in major retailers across the U.S. Innovative Air Crisp Circulation creates a whirlwind of superheated air for all-over crisping on the top, bottom, and sides without the fat or oil required for deep frying. Health-conscious consumers are able to make healthier versions of their favorite fried food with up to 70% fewer calories from fat. In addition to air frying, the unit also features different cooking functions, like baking and sautéing.
“When The New Yorker Magazine called air fryers a ‘hot Christmas present’ in 2018, we had already ventured into brand extensions,” says Keith Mirchandani, President and CEO of Tristar Products Inc. “I believe that in order to build an amazing brand, you need to start with an amazing product. Not only was the Power AirFryer XL one of the first air fryers to market, we had the media power required to dominate the small appliance category. And it worked. We’re very grateful to receive this honor – and I couldn’t be happier we were able to do what was necessary in order to achieve it.”
Following the success of the Power AirFryer XL came the Power AirFryer Oven. The 1700-watt air fryer and multi-cooker offers the same best-selling features with added built-in rotisserie and dehydrator functions as well as eight pre-set smart buttons. The Power AirFryer Oven is designed to replace a deep fryer, rotisserie oven, dehydrator, toaster oven, and pizza grill. Three elevated air flow racks promote even cooking while giving consumers the ability to cook more than one type of food simultaneously. Tristar includes multiple bonus items with every order: a stainless steel fryer basket, a stainless rotisserie spit, and ten stainless skewers. The included recipe library features three recipe books – one for each cooking function: America’s #1 Favorite Fried Food Recipes Revealed, Rotisserie Mastery and Cooking Guide, and Dehydration Creations.
“We’re overjoyed to have yet another brand named number one in its category by NPD. Our wildly popular Copper Chef cookware received the same honor in its category for 2017,” says Norah Alberto, Director of Global Brand Communications at Tristar. “We have been able to anticipate market trends in large part because we are always listening to our customer reviews and comments. Our goal here is to make life easier and better, and we let the consumer guide us. People loved the Power AirFryer XL so much they wanted a larger unit with even more functions – and the Power AirFryer Oven was born. Now, many households have both. We look forward to future brand extensions.”
Tristar Products, Inc. started over 25 years ago. Located just outside Manhattan, Tristar markets and distributes products sold on television, throughout national and international retail distribution, online, and via social media. The company’s highest-rated best sellers include Copper Chef™, Power AirFryer Oven™, Power Smokeless Grill™, Power AirFryer™, Power Quick Pot™, Power Pressure Cooker XL™, Flex-Able Hose™, Perfecter Fusion Styler™, Genie Bra™, Banjo Minnow™, and the Ab Coaster™. Celebrities endorsing Tristar Products include celebrity chef Emeril Lagasse, Eric Theiss, Sarah Ferguson, the late Joan Rivers, Carol Alt, Denise Austin, and the late Jack LaLanne.
About Tristar Products
Tristar Products, Inc. is industry recognized as the premier direct response market leader worldwide. Tristar has exceeded over one billion dollars in retail sales. Tristar Products, Inc. is an Inc. 5000 company.
*Source: The NPD Group / Retail Tracking Service, U.S. sales, 12 months ending December 2018