FAIRFIELD, N.J. (AB Newswire) MARCH 20, 2019
Two products marketed by DR TV giant Tristar Products, Inc. have been named winners of the Best in Category Award by the 2019 AdSphere™ Awards. The Power AirFryer Oven™ was chosen in the Housewares & Appliances category; Free TV Key™ won for Electronic & Software.
The Awards honor the top network cable advertisers and brands in the direct response television industry and are presented by DRMetrix, the leading industry research company. Winners will be recognized during PDMI East in Miami on April 1st.
The AdSphere™ Awards recognize top advertisers and brands across a wide range of industry categories representing all facets of the Brand/Direct and Direct Response Television industry. The complete list of AdSphere™ Award winners for 2019 can be found online at drmetrix.com/adsphere-awards.html.
Tristar Products, Inc., founded by Keith Mirchandani in 1992, soon rose to prominence in the direct marketing industry. Located just outside Manhattan, Tristar markets and distributes products sold on television throughout national and international retail distribution, online, and via social media. Some of the company’s highest-rated bestsellers include Copper Chef™ Cookware, Power Smokeless Grill™, Power AirFryer™, Power Pressure Cooker XL™, Flex-Able Hose™, Perfecter Fusion Styler™, Genie Bra™, Banjo Minnow™, and the Ab Coaster™. Celebrities endorsing Tristar Products include Eric Theiss, Sarah Ferguson, the late Joan Rivers, Carol Alt, Denise Austin, and the late Jack LaLanne. Tristar’s company headquarters boasts a 65,000-square-foot, state-of-the-art production studio with green screen, infinity cyc wall, high-definition control room, photo studio, and professional prep kitchen.
“It’s nothing short of thrilling to see how consumers continue to respond to our products. We’re bringing high-quality answers to everyday activities. Cooking dinner or watching TV is better, easier, and it’s all at a cost the average person can afford,” says Mirchandani. “The Power AirFryer Oven has really made – and continues to make – a big impact on the way people cook and eat with their families. Free TV Key is a genius idea because it creates instant savings from the moment you buy it. No more oppressive cable bill.”
“The direct response television segment of the advertising industry is significant and growing,” says Joseph Gray, CEO, DRMetrix. Since inception, Adsphere™ has expanded its monitoring coverage to over 125+ networks detecting over 40 million airings, 46,000 creatives, and over 10,000 direct response brands. “We started the AdSphere Awards to honor and commend those who have been able to achieve the highest levels of television exposure for their DRTV brands based on the metrics and economics of consumer response advertising. We congratulate all of the winners.”
About Tristar Products, Inc.
Tristar Products, Inc. is industry recognized as the premier direct response market leader worldwide. Tristar has exceeded over one billion dollars in retail sales. Tristar Products, Inc. is an Inc. 5000 company.
For more information, visit: www.tristarproductsinc.com
DRMetrix, the industry’s leading television research company, monitors over 125 national TV networks, tracking all short-form, 5-min, and long-form commercials that include web addresses, mobile app response, SMS, or toll free numbers in their commercials. The AdSphere™ Awards recognizes top DR advertisers and brands across Brand/DR, Lead Generation, Short-Form Product, and Long-Form industry classifications.