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Seamless, Wireless, Effortless

  • Easy zippered front for convenience
  • Crossback Straps offer great support
  • Soft memory foam straps give total comfort
  • Constructed with our everlasting comfort stretch fabric
  • Curve-hugging, one-piece seamless design
  • Maximum coverage, ideal for under low cut tops, sweaters and dresses




Sometimes less is more. The amazing new GenieZip bra has no uncomfortable underwire, back hooks or digging straps; just a simple zip-up design that offers total comfort. And since GenieZip seamlessly conforms to your shape like a second skin, you also get the support and definition you need. So go ahead, add some zip to your day.