Seamless, Wireless, Effortless
- Easy zippered front for convenience
- Crossback Straps offer great support
- Soft memory foam straps give total comfort
- Constructed with our everlasting comfort stretch fabric
- Curve-hugging, one-piece seamless design
- Maximum coverage, ideal for under low cut tops, sweaters and dresses
Sometimes less is more. The amazing new GenieZip bra has no uncomfortable underwire, back hooks or digging straps; just a simple zip-up design that offers total comfort. And since GenieZip seamlessly conforms to your shape like a second skin, you also get the support and definition you need. So go ahead, add some zip to your day.