The original Genie Bra rose to unheard-of success, becoming the #1 Seamless Bra in America with over 100 million units sold. Promoted under the tagline “the comfort all women wish for,” millions of women worldwide depend on Genie’s carefully curated collection for its 360° smoothing support and buttery-soft, wire-free stretch fabric. Combining expert construction and unmatched luxury, Genie’s solution-based designs are made for the real bodies of every woman.