Award-winning entrepreneur Keith Mirchandani is the founder, chief executive officer, and president of Tristar Products, Inc. He has played a key role in the growth of the direct-to-consumer business worldwide and is responsible for various multi-million dollar brands, most recently including Emeril Everyday, PowerXL, Copper Chef, and Genie Bra.
Keith has decades of experience introducing premium brands to consumers in over 100 countries in the North America, Europe, South America, and Asia. Under his direction, Tristar has achieved industry leader status with over $1 billion in retail sales.
Keith is a husband, father, and philanthropist. He is a graduate of the Owner/President Management Program at Harvard Business School.