The Hit Maker - Keith Mirchandani
For anyone with even a remote interest in direct response, the chance to sit down for a conversation with Keith Mirchandani is an opportunity you simply can’t pass up. After all, Mirchandani and his company Tristar Products are on the cutting edge of so many aspects of this multi-faceted industry: production, retail distribution, international sales and brand development. His hits have become household names, promoted by celebrities from Jack LaLanne to Brenda DyGraf, Carol Alt, Kim Alexis, Bruce Jenner and soon Joan Rivers. His joint venture with Montel Williams has resulted in the “Talkmercial” an hour-long format innovation that’s proving to be a winner.