Tristar Products Wins Sixth Annual
DRMA Marketer of the Year Award
Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award on Sept. 17, crediting its key 2014 releases — Power Pressure Cooker XL and Copper Wear — and the continuing retail excellence of its other brands. The award was presented in front of more than 800 attendees at a ceremony and cocktail event at Drai’s Rooftop Nightclub at The Cromwell.
The event, presented by Response Magazine and the DRMA, and sponsored by Convertro, Dial800, Grand Slam Direct, Media Design Group, REVShare, Thill Logistics, Vantiv and West Direct, honored all 10 nominees for the award. The spotlight shone brightest on the three finalists — Tristar Products, Euro- Pro LLC and Zumba Fitness — as voted on in an industry-wide online balloting process.
"What a fantastic night for the DRMA and its members! Celebrating Tristar’s victory — as decided by our industry — was exciting," says John Yarrington, publisher of Response and cofounder of the DRMA. "It’s also a tribute to the 10 great marketers — including the other finalists, Euro-Pro and Zumba — to see such an amazing turnout from the best and brightest of the direct, digital and data-driven marketing world."
Tristar Products — which was also a finalist in 2013 — is based in Fairfield, N.J., and is a long-time leader in the direct response world, using all facets of DR marketing to drive sales, branding and retail presence. The company credits three things for its most recent successes: a 360-degree marketing approach leveraging DR and broadcast TV as the means to identify and fill consumer needs, create demand, brand products and expand communication and messaging from commercial to packaging to social to point-of-sale; targeted retail placements that are phased into the product lifecycle to expand consumer reach and maximize channel synergy; and the ability to identify trends, develop in-house prototypes, improve ideas, create productions inhouse and air, manufacture and distribute products quickly.
Last year’s winner, Euro-Pro, finished in a dead heat for second in the voting with Zumba Fitness in what was the closest race in the history of Marketer of the Year award balloting. Based in Newton, Mass., the company continues to successfully introduce new products in the housewares category each year, and supports these product launches with heavy DRTV and Web investment to ensure its retail partners are successful. This year’s top launches included the Shark Rocket Vaccum and the Shark Steam and Spray. Shark was recently rated highest in customer satisfaction by J.D. Power, and QVC awarded Euro-Pro its Supplier of the Year honor. Hallandale, Fla.-based Zumba Fitness credits its first finalist nod to continued growth of the brand as "Fun Effective Fitness" in more than 180 countries. The company successfully launched Zumba Step training and classes around the world, while launching Zumba Incredible Results as part of its athome DRTV product line.
The sixth annual DRMA Marketer of the Year Award competition included 10 nominees, each able to highlight three products or campaigns during the past 12 months. Those nominees were then submitted to voters from across the direct, digital and data-driven marketing industry. Online voting garnered more than 1,000 votes in the competition. The innovative nominees, in addition to the top three, included Direct Holdings Global/ Time Life, Hampton Direct, Ideavillage Products, Murad Inc., Positec, TELEBrands Corp., and Top Dog Direct Inc.