Fairfield, NJ (PRWEB) October 23, 2007 -- Celebrating 13 years of success, sales for the Ab Roller® ab exercise products now exceed $1 billion in revenue. Today, Tristar Products Inc. announced the launch of the new Ab Roller website which offers a free nutrition and ab exercises guide: 21 Days to a Slimmer Waist.

"People are obsessed with their waistlines," said Don Brown, Ab Roller inventor and fitness expert. "Some want to lose stomach fat, others want six-pack abs. Ab Roller can help people achieve both goals."

"Our patented Arcurate Rocker System is key," added Brown. "With Ab Roller, your spine is supported in a natural curved movement so you can safely do abdominal crunches. Combine effective ab exercises with a good nutritional plan and you can start seeing results within 21 days.

"Our patented Arcurate Rocker System is key."

To order the Ab Roller that's right for you, and instantly receive Don Brown's new 21 Days to a Slimmer Waist guide for free, visit: www.AbRoller.com

About Ab Roller
The Ab Roller product line has sold over 10 million units in homes and fitness centers worldwide, generating over $1 billion in revenue since 1994. Ab Roller is the invention of Don Brown, a fitness expert and certified personal trainer with over 25 years of experience.

About Tristar Products Inc.
Tristar Products Inc. is the recognized industry pioneer in DRTV advertising and product development. Led by CEO Keith Mirchandani, Tristar Products forms alliances with inventors and celebrities to turn innovative ideas into best-selling brands such as Don Brown's Ab Roller, Jack LaLanne's Power Juicer, Hulk Hogan's Ultimate Grill and Brenda DyGraf's AirClimber.