Fairfield, N.J. (PRWEB) June 14, 2007 -- The world famous Banjo Minnow, the most lifelike fishing lure ever created, struck a major direct response marketing milestone by reaching five million units sold.

Developed by DRTV marketing masters Tristar Products Inc., in collaboration with fishing guru Wayne Hockmeyer, the Banjo Minnow Fishing System has hooked consumers around the world.

"Millions of customers have purchased the Banjo Minnow after viewing the dynamic infomercial, which speaks volumes about its selling power," said Keith Mirchandani, President and CEO of DRTV pioneer TriStar Products Inc. "In the DRTV world, the Banjo Fishing System has achieved superstar status by selling more than five million units. It continues to be one of our best sellers of all time."

The Banjo Minnow Fishing System is a comprehensive 158-piece collection of special minnow lures, hooks, weed guards and an instructional video and brochure that has revolutionized sport fishing by capturing the lifelike movements of a wounded minnow - making the Banjo lure irresistible to game fish of all types. Developed by renowned tournament and sport fisherman Wayne Hockmeyer, the Banjo Minnow Fishing System is the number one selling fishing lure in America. The Banjo Minnow Fishing System retails for $19.99 plus shipping and handling. For more information on the product, consumers can visit www.banjominnow.com.

About Tristar Products Inc.
Tristar Products Inc., is the recognized industry pioneer in infomercials and direct marketing. With more than $1 billion in sales, Tristar Products Inc. has a proven track record of taking innovative ideas and turning them into worldwide distributed brands. The company successfully develops, markets and distributes a diverse array of products including home appliances, fitness equipment, sports gear and health and beauty programs. Tristar Products Inc. is constantly being sought to form strategic business alliances with product innovators and celebrities, such as Hulk Hogan, Jack LaLanne, Carol Alt, Wayne Hockmeyer, Denise Austin, Brenda DyGraf and Rachel Hunter. For more information, visit www.tristarproductsinc.com.

" In the DRTV world, the Banjo Fishing System has achieved superstar status by selling more than five million units. It continues to be one of our best sellers of all time."