WHO:
World-renowned fitness guru Jack LaLanne turns92 years - YOUNG

WHAT:
Juicing has been a part of Jack LaLanne’s incredible health and fitness so Jack and wife, Elaine are hitting the Big Apple to share some of their favorite recipes with all of New York!

Jack and Elaine was also signing and giving away free copies of his two cookbooks - Celebrating 90-Plus Years of Healthy Living and his newest book, Cooking With Jack: Eat Right and You Can’t Go Wrong.

WHERE:
Times Square Studios, 1500 Broadway, New York

WHEN:
Friday, September 22 from 1 p.m. – 3 p.m.
Media interviews are available from 12 p.m. – 1 p.m.
and from 3 p.m. – 5 p.m. upon request

Birthday Bash Agenda: 1 p.m. – 3 p.m.

Times Square Jumbotron.
To kick off Jack’s birthday, the newest Jack LaLanne Power Juicer infomercial starring Jack, Elaine and a few of his celebrity friends will air on the Times Square jumbotron at 1 p.m., making it the FIRST infomercial to appear on a billboard. The infomercial will run every 30 minutes until 3 p.m.

Book Signing.
Jack LaLanne was signing copies of his two cookbooks - Celebrating 90-Plus Years of Healthy Living and his newest book, Cooking With Jack: Eat Right and You Can’t Go Wrong. Each book is packed with great tasting, healthy juice and food recipes, as well as tips on selecting and preparing food, choosing the right fruits for your dietary needs, Jack’s philosophy on juicing and much more.

Juice Bar.
Freshly squeezed juice samples was available, including Big Apple Juice, Big Spicy Apple (apple juice with a twist), Apple Jack, and Vitamin C Boost (made with orange, lemon and ginger).

Happy Birthday.
New York and New York’s own, 95.5 WPLJ-FM, was singing Happy Birthday to Jack LaLanne.