FAIRFIELD, NJ, NOVEMBER 10, 2006:  One of the largest product development and marketing companies in the world has launched a state-Of-the-art production studio. The studio was designed to assist inventors with commercial film and video production.

Recognized as the pioneer of innovative ideas in the infomercial business, Tristar Products is always looking for new and successful products, which they can manufacture, market and distribute. Their latest invention is a newly renovated 65,000 square foot building called Tristar Media Center. Tristar Studios is the place for inventors who want to promote their new product via direct TV infomercials, home shopping networks, cable and traditional network TV commercials.

Tristar has spared no expense in developing this state-of-the-art high definition studio. Equipment includes: five high-definition cameras, full lighting grid, Jib and one of the only true High Definition engineered control rooms in the country. There are three working kitchens and over a half a dozen additional sets designed to help clients demonstrate food products and appliances. An on staff food stylist and crew make sure every food shot is perfect. The carpentry and set design division can create a set for any show, from a simple news desk to an elaborate talk show with a 200-person studio audience.

Tristar Products is an award-winning market leader, whose entrepreneur spirit and marketing successes has earned the company the highest respect by business analysts, media agencies, and venture partners throughout the world. Their products range from home appliances, fitness equipment, sports gear, to health and beauty programs. Tristar A product is the only direct response company with its own fully staffed Film & Video production and Post-production center. This full-fledged agency has staff and crew’s for complete film production, Multi-camera shooting and post-production, as well as a complete in-house creative group of advertising professionals, experienced writers, editors, producers, and package designers. The Media Center also has a web department, order fulfillment services, and a fully staffed call center to take phone orders generated by the Infomercials produced on site. A green room is provided to dress some of the best acting talent in the industry: Jack Lalanne, Rachel Hunter, Carol Alt, Carmen Electra, Tiki and Ronde Barber, and Brenda DyGraf to name a few. A client may also provide their own talent. 

Located in Fairfield NJ, Tristar Products is led by President and CEO Keith Mirchandani, who has 20 years of direct marketing experience and is respected for his creativity by both industry leaders and venture partners. “We are very pleased to open the largest
production studio on the east coast,” says Mirchandani. “We can give a project the time and attention to detail that it deserves without rushing. In return our advertising and marketing campaigns have the highest production value and are more effective then anyone else’s in the business. We can also get to the market faster and keep within budget and that’s a key point in our business. We are also able to test different creatives in record time.” 

Tristar Products continually raises its performance to higher standards that meet the demands of an increasingly competitive world, setting new levels of quality and profitability. TriStar Products and Its team has proven that they know how to maximize opportunities for Its partners.




www.tristarstudios.com