Infotopia Partners with TriStar Products Publication:
Sporting Goods Business Date: Monday, July 23 2001

SOURCE: Business Wire CANFIELD, OH - Infotopia, Inc. (OTCBB: IFTA) has announced it has concluded negotiations with industry heavyweight TriStar Products to handle the retail and international launch of its hit infomercial product, the Total Tiger. TriStar will handle all aspects of the launch, including negotiations with retailers, designs for packaging and marketing materials, translation of materials for foreign distribution etc. TriStar is considered one of the best direct marketing companies for managing the crossover from direct response television to retail. In the past, TriStar has successfully launched the Abslide, the Eurosealer, Contour Cloud Pillow, the Hook and Hang, the Steam Buggy, the Egg Wave, the Banjo Minnow Fishing Lure, Louie the Large Mouth Bass, and a host of others. Infotopia will support the retail move with the popular infomercial and a series of commercial spots. The company also plans an aggressive ad campaign featuring newspapers, and magazines. Keith Mirchandani, president of TriStar Products, states that TriStar has the unique resources and network connections to implement an immediate market "blitz" to maximize the opportunity presented by the "Total Tiger". Given the success of the AbSlide and other hit products, Mirchandani looks forward to a mutually rewarding partnership with Infotopia. The Total Tiger has performed extremely well since its rollout in March of 2001. It is currently ranked in the top 10 infomercials on the IMS media expenditure and frequency ranking charts. IMS is one of the most reliable ranking sources for the success of infomercials and other direct response marketing vehicles. Infotopia President Ernest Zavoral says, "Last year our Torso Tiger and TriStar's Abslide competed for a very similar consumer. There were probably 10 different machines in the "rolling wheel" ab category last year. Infotopia's Torso Tiger and TriStar's Abslide were the two standout hits. We were extremely impressed with TriStar's professionalism and the success that they achieved with the Abslide in a very crowded market. This year, it's Infotopia and Tristar together instead of competing. We expect this partnership to yield tremendous benefits for both companies." The company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. The company markets its products to consumers through a variety of marketing channels, including infomercials, distributor alliances and Internet e-commerce.