New Jersey, US (July 4, 2005)--- Tristar Products, a leading infomercial producer and DRTV marketer, announced the renewal of its contract with its exclusive international product distribution partner, Interglobal International Ltd.
The contract will enable Interglobal to remain exclusively responsible for the international sales and representation of all Tristar products for a further three years.
The relationship began in 2000 when Interglobal sold a million units internationally of the first product Steam Buggy. Interglobal continued to successfully represent other leading Tristar products such as Lateral Thigh Trainer, Jack La Lanne Power Juicer, Power Chopper, Slimming Shapers and Turbo Tiger to the world’s largest markets including UK, Germany, Canada, Japan and Mexico.
“We are delighted with the substantial growth of the business over the last few years and as part of our major growth strategy in 2005 Interglobal has refreshed its customer base in some of the leading markets including the UK, Japan and Germany. With particular reference to Japan we realized that this is a vast unexplored market in terms of size and potential and through Interglobal’s knowledge and expertise of this market has successfully appointed distributors to maximize the sales through all channels of distribution”, said Keith Mirchandani, President of Tristar Products, Inc. |