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Keith Mirchandani - CEO

A respected business leader and visionary, Keith Mirchandani is President, CEO and Founder of Tristar Products Inc. Since starting up Tristar in 1993, Keith has built the company into an award-winning market leader, with over $1 billion in sales. Keith’s marketing savvy, integrity, creativity and business expertise has been pivotal to Tristar’s success at branding and selling products in over 100 countries around the globe. Keith oversees product development, infomercial production, strategic partnerships and leads the overall direction of the company.

Matt Fisher - COO

Matthew Fisher currently serves as the COO at Tristar Products. He helps direct Tristar's growth with a focus on sales, operations, and strategy. Matt came to us from LiveOps, Inc., the world’s largest home agent call center, where he was Vice President of Sales. Matt specialized in working with enterprises to develop award winning customer service systems and solutions. Previously he served as the head of project management for Lycos Global Media Group, and worked closely with the core engineering team at Netscape. He also served as a Director of The Electronic Retailing Association. He holds an MBA from the Haas School of Business at the University of California, Berkeley.

Steve Sowers - CFO

Steve Sowers currently serves as the CFO and Vice President of Tristar Products Inc., a position he has held for over 20 years. He is responsible for managing our operational infrastructure, which includes facilities in New Jersey, Pennsylvania, and Nevada. Steve has held a number of increasingly demanding positions in three other publicly held companies over the last 27 years. His manufacturing and retailing experience is an invaluable resource that helps direct Tristar’s growth as one of the dominant players in the DRTV industry. Steve holds a bachelor’s degree from Penn State University.

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